Do you have a hotel business or accept hotel and resort bookings? Either way, it is important to have an effective online presence. Nowadays, people do not look up hotels using The Yellow Pages, but rather search it online. Therefore, if you want to make your business a success, it is important to use a WordPress theme that will help make your business stand out.
Important Features of a Hotel WordPress Theme:
1. Rates Page
The rate is one of the things that help the guests decide whether or not to book a reservation. So, it is important to have a page dedicated to what your hotel has to offer. The rates page will include the individual rates of each room, promo rates, etc. You can also incorporate rates for other services your hotel has to offer, such as shuttle or limo services, room service (have your menu ready), and more.
In addition to the rates, the overall look of the hotel is what attracts the guest the most. It is difficult for the guests to decide on a hotel they haven’t initially visited, so it is important to have the photos of the rooms, amenities (like gym or pool, if there’s one), cafe/ restaurant, lounge, parking area, and front desk. You may even include snapshots of your staff doing their actual jobs. Make sure the photos are clear and shot in high definition to give your site visitors an almost exact perspective on what to expect when they arrive.
Not all hotel websites have blog, but you must understand that having one has its advantage. Unlike the static information you offer on your site, a blog adds a personal touch to your hotel’s web page. Additionally, updating your blog in regular intervals can help your website gain traffic. Search engines love regular content updates and doing this will help your website top the search engine results. Fortunately, most WordPress themes have a built-in blog, which you can easily update regularly.
Boutique hotel internet marketing has dramatically changed this past few years. Never has there been a better time to get a tremendous amount of exposure, website traffic, leads, and new customers from the worldwide web, though. The opportunity to be the number one establishment in your local area is there for the taking. Here are some things to do immediately when it comes to marketing your hotel or resort online.
Use Social Networking
Facebook and Twitter come to mind as the major social networking front-runners. Facebook itself boast over 600 million users at present. Talk about a massive lead generation powerhouse! You can meet targeted people locally or related to a specific industry on social networking websites, building trust and credibility fast.
Facebook, and most other networks, now have an ads section similar to Google AdWords where you can get mass exposure in no time at all. Knowing how to harness this medium can give your hotel / resort all the growth you want.
Get Online Reviews
Google Places, Yelp, TripAdvisor, and CitySearch are a few places you can start. Hold contests and incentives for your current and past customers to get them to provide feedback. People trust other people’s reviews so you can use this to your advantage when it comes to hotel internet marketing.
Amazon.com is prime example. Most often when you go there, you read the reviews before ever purchasing a book. Why? Reason being, you want to get unbiased user feedback to make an educated decision.
Create and Distribute Videos
Video is a very powerful medium to connect with any brand and get a sense of the establishment before ever being there. Customers want to see the place live before ever setting foot in your resort or boutique hotel.
If you have knowledge of search engine optimization and internet marketing, you’ll be able to rank the videos on the first page of Google for high-traffic search terms, too. Then, you can sit-back as they work for you 24 hours per day, 7 days per week.
Start a Blog
A blog is your home-base online and can be a good place to bring the traffic to from your other lead generation campaigns. WordPress is the best platform to use and make sure the blog gets installed directly on your website. Never use a sub-domain.
It’s important to post regularly on the blog and know how to optimize each post for Google and other search engines. This can be a great traffic generator once your blog establishes a bit of authority. This boutique hotel marketing strategy is like a snowball that can turn into an avalanche eventually.
Aggressive boutique hotel internet marketing is necessary for those companies wanting to grow quickly in today’s time. It’s the easiest and most effective way to stand out from all of the other chain and corporate hotels. Having a seasoned hotel marketing consultant by your side to implement these campaigns can fast-track your growth, too.
Is your website just a glossy brochure or a money making machine? The answer will be in your site analytics and one very powerful but simple formula.
Traffic x Conversion = Revenue
Traffic. This is the number of unique visits to your website.
1-10 visits per day are easily achievable with minimal work.
100 visits per day for a small to medium business that is well promoted.
1,000 visits per day for a large company through branding or offering something extraordinary.
Conversion. This is the rate of unique visits that turns into a paying customer
2.35% is the unremarkable rate of 75% of websites
5.31% is achieved by the top 25%
11.45% is the average conversion rate of the top 10%
So what does it take to create a highly efficient website for your hotel? Hint! It’s not a very expensive web designer.
I have been looking at thousands of websites of hotels, guest houses and campsites recently and my conclusion is they all fall into the same formula of online brochure. The good, the bad and the ugly.
I’ve been in the Hotel Industry for 30 years so I know how hard it is to keep up with technology and the increasing competition and since I became a digital marketer I have learned and tested an incredible amount of knowledge as to how to use online resources to make money.
Based on all my years of experience and results here is my checklist for any Hotel Professional who wants to take their business to the next level by creating a revenue generating website.
· You have 8 seconds to make an impression on potential clients with your website.
· It must download in less than 3 seconds or statistically you have already lost 40% of your visitors.
The most valuable Real Estate is the first part of your website that is seen by the visitor before they scroll down. This is where you keep or lose your potential client and I strongly recommend you invest your time, money and creativity.
1. Good Visuals. We process an image 60 times faster than the written word. Not all hotels are created equal and many do not have an attractive exterior. An image that creates an emotion such as a smiling face or a comfortable bed can often be more effective to engage your visitor. A recent study by PUSH, using technology that followed the users’ eyes when looking at a website, showed that pictures of the rooms and facilities were looked at most.
2. Contact Details. Do not hide them in the corner or worse, force the visitor to scroll down in search of your details. This is where you should invest in a good web designer. Have your contact details clearly on display and incorporated into the design. This is especially important for the mobile version of your website.
3. Appealing Headline. Good headlines work. They have been the back bone for selling newspapers for centuries. They need to be emotional not factual. For inspiration search through the testimonials of your guests.
4. Clear Easy Menu. Think Apple. For those of you who are used to using Apple products such as the I-phone and then return to an android system, you know exactly what I mean. The menu must be clear logical and run very smoothly. The attention span on the internet is much shorter so if the navigation of your website is not smooth you will lose visitors quickly.
5. Clear Call To Action. A clear call to action is the difference between your website being a glossy brochure and earning you money. There are 2 ways to engage your potential clients.
First is the possibility to Check Availability. I have a personal hatred for Book Now on hotel sites as 9 times out of 10 I’m not ready to book there and then. Check availability is a softer approach which will incline the potential client to give you their details so you can continue marketing to them even if they don’t book straight away. Test the changes in wording on your own site to compare which works best for you.
Second. Permission Marketing is the game changer for the companies earning a lot of money while others are just surviving and so far I have not seen it in use anywhere in the hotel industry. Most of you will have a Sign Up to our Newsletter somewhere on your site but I can guarantee through experience you are not getting large crowds of eager potential clients signing up, if any!
So how are the internet marketers making their millions and they are! You offer something of value to your potential client in exchange for their name and email. An example would be a free report or video. Build up your list of potential clients and then email them regularly. If you had a list of 500 names and 10% booked. That would be 50 extra clients at no extra cost.
What can a hotel offer as a free give away? It depends on what sort of establishment you run. A touristic city center could make up a PDF file of all the best tourist attractions to see in the city. A hideaway hotel in the mountains could offer a detailed list of all the trails with maps. Where the food and beverage side of the business is stronger, the barman could make a video of a cocktail you offer or the chef could create a video of a dish clients could make at home. The possibilities are endless. Depending on how well this is done you, will capture the details of between 5 and 55% of all the visits to your site.
6. Endorsements always instill a sense of trust. An award you have won, magazines you were featured in it all helps. No awards no problem, testimonials from happy customers will do the job.
7. Text should be clear and concise. Many studies have been done on this subject and the results are clear. Black or blue lettering on a white background works best as it is much easier to read especially on mobile devices.
8. Video. Where ever you can, add video. As a rule of thumb 2 or 3 video snapshots presenting guest rooms, suites, restaurants etc. lasting no more than 12 – 45 seconds are most effective and can be reused in promoting your establishment through Social Media.
An interview style video if you have a charismatic personality works well presenting who you are. It should be no longer than 3- 5 minutes.
Good use of video can also boost your rating with Google search engines especially if you concentrate on using Search Engine Optimisation Keywords with the video. Webpages containing video are 53 times more likely to appear on the first page of Google.
Professional looking videos can be quickly made using just a smart phone.
9. Blog. I recently reviewed one of my original blogging sites from when I was just starting out. It has a sum total of 6 blog posting and was so bad I abandoned it. However it has been getting well over a thousand unique hits per month. That is the power of blogging. In my experience it is the best form of free advertising for good quality clients I have found.
The other important fact with blogging is it lets Google know that you are still in business.
What should you blog about? Everything and anything that is going on in and around your hotel, town and region. Why do your clients come to stay at your hotel, what do they visit? Write about that.
10. Social Media Connections. These are essential these days but often misused. Firstly what does not work. Using Facebook just for promoting your business and special offers loses your customer’s interest very quickly.
Social Media works best for what it was created for. A platform where friends interact socially and share content (images or information) that interests them.
The best results come from content that generates engagement by comments. To build the relationship with your customer it is essential to reply.
It can be hard work building up Likes on a Facebook Page but if you do not interact with your clients on a regular basis your posts will stop appearing in their newsfeed.
11. Mobile. Most of you are already aware that Google changed their algorithms. The reason they have done so is because 52% of travelers are now using smartphones to research their trip and this will continue to increase year on year. 60% of mobile users want to book that night or the following night.
Another interesting trend that Google has uncovered; of the 30 billion annual mobile searches, more than 1/3 are local. Though for some of us who have been in the hotel industry for many years this is not surprising as we have watched the lead in times to bookings become ever shorter.
Your website must now be suitable for mobile devices. If not Google will penalise your rankings and more importantly your potential clients will go elsewhere.
Your mobile site has to be clear and simple to use.
I have noticed there is no Call Button on most mobile sites. Your clients are on the move, if they have to search for a pen and paper to write your number you’ve lost them.
In conclusion use this check list along with the analytics of your website to either change your website completely or simply add a few extra changes. The internet offer an enormous potential if you understand how it works and use it to your advantage.
Delhi, the capital city of India has many layered existence is fascinating and can entice the curious traveler into a delightful journey of discovery. The colorful festivals, fairs, events and the people are an exclusive feature of Delhi’s main charms. Red Fort, Qutab Minar, Royal Mughal Gardens, Chattarpur Temple, Akshardham Temple, Humayun’s Tomb and Jama Masjid are few of the world famous tourist locations of Delhi. It is the perfect holiday destination and the focal point of tour across India and thus Delhi Hotels near Railway Station are of world class standards catering all segments of tourists. The hotel truly personifies the word luxury in its true sense offering unparallel comfort & unmatched hospitality. They offer world class services to large number of tourists who visit the city including the business travelers.
The city is famous for its cultural diversity and keeping up with it are the cheap hotels in Delhi that provide you round the clock impeccable service. The style, design, decor and technology integrate harmoniously to provide an inspired stay at the hotel. Also the hotel very professionally and efficiently caters to the diverse needs and tastes of guests from around the globe. The warmth and the pleasant attention of the service staff will surely steal your heart. The hotel rooms are spacious with contemporary and trendy furnishings and features. Here you will find sophisticated cosmopolitan economy rooms along with a dedicated service to make your stay as comfortable as possible. Well decorated and maintained rooms with a picturesque view will surely make your stay memorable and worth value. Most of the hotel offers homely ambience and the basic needs that a discerning traveler looks for. Television, telephone, alarm clock, mini bar with snacks are few of the facility provided in the room.
The state of the art facilities of the Delhi hotels near Railway Station blend style and comfort to create a memorable event. The hotels of the city are reflective of the unique blend of the contemporary and the modern outlook of the city. Hotels have business centre with all contemporary facilities such wireless internet connection, high class audio video communication, photocopy, fax machine and direct dial ISD facility. Hotels can be easily booked online and thus pickup from the airport and the railway station can also be arranged at very low cost or sometimes even free. With interiors that spell comfort and class, Cheap hotels in Delhi offer every possible comfort that one can possibly think of. The rooms are gracefully furnished with modern amenities like AC, attached baths with running hot/cold water, direct dial telephone and satellite TV. Service provided by the hotel is of superior class surpassing all expectations and barriers.